Q4 2019 Data Wall Added

Great News – We’ve just uploaded the latest bV1sion Social Casino Data Wall, taking into account all data from Q4 2019. While the listed operators are yet to report data for the full year, bV1sion’s market analysis points to a full year 2019 GGR of $5.3bn, with growth in the second half of the year slowing from the rates that we saw in H1.

The Data Wall is available to download for free – for more detailed data, please contact sales@bv1sion.com to discuss subscription rates

iGaming Business Previews bV1sion Q4 2019 Data Wall

iGaming Business, one of bV1sion’s media partners, has released an overview of the social casino industry, previewing the bV1sion Q4 2019 Social Casino Data Wall.

Key headlines from the article are:

  • 2019 started strongly, but a more subdued Q3 performance led us to reduce our FY growth forecast to 6% year-on-year. While we are yet to receive operator data for Q4, our analysis suggests a slight improvement in growth rates on Q3.
  • We forecast mid-single digit percentage year-on-year growth going forward, with 2019 GGR expected to come in at $5.3bn (up from $5bn in 2018), growing to $5.7bn in 2020 and reaching $7.2bn by 2024.
  • The source of growth in 2019 has been an increase in daily average revenue per user (DARPU) rather than any meaningful increase in the user base.
  • bV1sion’s comprehensive database estimates this to continue as the dominant driver in 2020 (+5.4% y/y), although it also expects a slight growth in DAUs (+0.9% y/y).
  • We also expect Europe and Oceania to return to reasonable growth after a subdued 2019. However, we do not expect a return to double-digit growth rates, and operators looking to outperform this will have to do so by taking market share.

For the full article, please visit: https://www.igamingbusiness.com/social-casino-dashboard-q4-2019

For more detail on the underlying numbers and forecasts, please contact sales@bV1sion.com

 

 

 

 

59% of social casino players are female… but probably not in your market

According to a report on player demographics by the ISGA, 59% of social casino players are female – or in round numbers, the split between females and males is 60/40, which means that there are 1.5x as many female social casino players as males.

Now that you know that, you know that your game content and marketing should have a female skew, because 60% of your players are female. Except, they’re not. Well, they are – but probably not in your market. Huh?

The problem with statistics – or at least, averages – is that there is no such thing as an average player. Averages are great to get a market overview – to give you a quick snapshot of things. But making business decisions for individual markets based on global averages? That won’t give you the correct answer. Let’s take an example:

  • We know that 60% of social casino players are female. However, in Asia and Europe,there are in fact more males than females playing social casino games.
  • Europe has only 36% of social casino players who are female – meaning that males areoutnumbering females by almost two to one.
  • By contrast, North America has only 35% of social casino players who are male,meaning that females are outnumbering males by almost two to one.
  • There are even bigger discrepancies between individual countries – in India, almost75% of players are male, whereas in the US, this is less than 35%.

So, if you’re targeting the UK market, why would you be basing your business plan on the statistic that 60% of the market is female, when in fact, 60% of the UK market is male? It may not seem like a big difference, but you’re making a decision based on the assumption that there are 1.5x the number of female players than male players, when in fact there are 1.5x the number of male players than female players.

Better data allows companies to make better business decisions. That there is a 60/40 split of female to male social casino players is good to know. As long as you also know that whatevermarket you’re looking at, it won’t have 59% of females playing social casino….